Banco BHD and the Dominican Consulate Launch “Orígenes de Excelencia” Campaign in New York
New York – Banco BHD and the Consulate General of the Dominican Republic in New York launched the campaign “Orígenes de Excelencia” at the Center for Culture and Innovation for Dominicans Abroad (CIDEX), located in Manhattan.
The campaign, comprised of six audiovisual pieces, portrays the journey of 30 meritorious students of Dominican descent living in the United States, who traveled to the Dominican Republic to learn about, understand, and appreciate their heritage.
“We recognize and value this initiative led by the Consul General of the Dominican Republic in New York, Jesús ‘Chú’ Vásquez, aimed at connecting new generations of Dominican origin with their roots, values, and homeland. Just a few weeks ago, these young people visited the Dominican Republic and confirmed that the excellence they aspire to in their professional lives is inseparable from the greatness of their identity. As a banking institution committed to human progress, this program, Orígenes de Excelencia, reminds us that roots are not an anchor that immobilizes, but a foundation that sustains,” stated Steven Puig, President of Banco BHD.
Jesús Vásquez Martínez, Consul General of the Dominican Republic in New York, emphasized that Orígenes de Excelencia is a dream come true. “We are determined to ensure that our cultural and moral memory becomes embedded in the DNA of every Dominican who represents our nation abroad. For that reason, we thank Banco BHD for joining us and for giving voice, color, and life to this initiative and to the aspirations of young people who proudly carry our flag.”
The audiovisual material was introduced by Josefina Navarro, Senior Vice President of Corporate Communications and Social Responsibility at Banco BHD, who commented: “In this program created by the Dominican Consulate in New York, we understood that our mission went beyond documenting the stay of these young people in the Dominican Republic. It was about crafting a meaningful narrative that could capture how these boys and girls connected with a Dominican Republic they had only known through their parents and relatives. That is how the idea of creating a manifesto to express what this program truly meant came about.”
Navarro added: “Today, I am delighted to present the Orígenes de Excelencia campaign, an initiative born from the heart that seeks to inspire every young person to see their Dominican heritage not as a distant memory, but as a living source of inspiration, an inheritance that drives them to achieve great things wherever they are.”
The campaign “Orígenes de Excelencia” was first presented in Santo Domingo in October of this year. The New York event featured the participation of Jesús Vásquez Martínez, Consul General of the Dominican Republic in New York; Guillermo Linares, President of the Corporation for Higher Education Services of the State of New York; Julissa Hernández, Vice Consul of the Dominican Consulate in New York; and other distinguished community leaders. It also included a virtual message from Betty A. Rosa, Commissioner of the New York State Department of Education, who delivered the closing remarks.
About “Orígenes de Excelencia”
The campaign features the testimonies of the participating youth and chronicles their weeklong journey, during which they visited historic landmarks, met with government and business leaders, and most importantly, connected with their people, culture, and identity.
Their itinerary included visits to the National Palace, where they were welcomed by President Luis Abinader; the National Congress, where they shared lunch with senators and representatives; the Colonial Zone; and various public schools. They also traveled to several provinces and to the hometowns of their parents.
The audiovisual production was led by the Corporate Communications and Social Responsibility and Marketing teams of Banco BHD, in collaboration with the creative agency MOM.
