Sponsored Content Policy

EL FARO LATINO MEDIA GROUP LLC

1. Scope

This Sponsored Content Policy applies to all sponsored, paid, branded, promotional, advertising, political advertising, native advertising, commercial partnership, and compensated content published on the website operated by El Faro Latino Media Group LLC at https://elfarolatino.com

This policy applies to digital publications, newsletters, multimedia, embedded campaigns, paid placements, sponsored interviews, branded editorial formats, and advertising integrations.

• Definition of Sponsored Content

Sponsored content includes any material that is:

• paid for

• funded

• promoted

• commissioned

• influenced by a commercial relationship

• produced in collaboration with a third party

• distributed as part of a sponsorship arrangement

This includes:

• advertisements

• display advertising

• branded content

• native advertising

• advertorials

• paid reports

• sponsored interviews

• commercial campaigns

• affiliate promotional content where applicable

• issue advocacy campaigns

• political advertising where legally permitted

• Mandatory Disclosure and Transparency

All sponsored content must be clearly, prominently, and unambiguously identified.

Acceptable labels may include:

• Sponsored

• Advertisement

• Paid Content

• Branded Content

• Sponsored Report

Equivalent legally compliant disclosures may also be used.

Sponsored material must never be presented in a deceptive manner that would reasonably mislead readers into believing the material is independent editorial reporting.

El Faro Latino reserves sole discretion over disclosure format.

• FTC and Regulatory Compliance

Sponsored content must comply with all applicable laws, including:

• Federal Trade Commission disclosure requirements

• consumer protection laws

• false advertising laws

• unfair competition laws

• applicable campaign advertising rules where relevant

• platform disclosure obligations where applicable

Advertisers remain solely responsible for compliance with laws governing their claims.

• Editorial Independence

Commercial relationships do not control independent newsroom editorial decisions.

Sponsored arrangements do not guarantee:

• favorable coverage

• editorial endorsements

• investigative restraint

• suppression of unfavorable reporting

• editorial influence

El Faro Latino retains full editorial independence at all times.

• Separation from Newsroom Editorial Content

Sponsored content must remain distinguishable from independent editorial journalism.

El Faro Latino reserves sole authority regarding presentation, labeling, formatting, and structural separation.

• No Endorsement

Publication of sponsored material does not constitute:

• endorsement

• certification

• approval

• verification

• recommendation

• validation

El Faro Latino does not independently guarantee advertiser claims unless expressly stated in writing.

• Advertiser Representations and Warranties

Advertisers, sponsors, agencies, political buyers, commercial clients, and submitting parties represent and warrant that:

• claims are truthful

• claims are legally supportable

• statements are not misleading

• claims comply with advertising law

• required disclosures are lawful

• materials do not infringe intellectual property rights

• privacy rights are respected

• publicity rights are respected

• no deceptive practices are involved

• all permissions and licenses exist

• no unlawful targeting is involved

• submitted materials are legally publishable

• High-Risk Content Restrictions

El Faro Latino may reject or restrict higher-risk sponsored material including:

• misleading health claims

• immigration legal claims

• investment guarantees

• deceptive political messaging

• false endorsements

• unsubstantiated testimonials

• deceptive consumer claims

• fraudulent offers

• prohibited regulated claims

• reputational attack advertising

1. Political and Advocacy Advertising

Where accepted, political or advocacy advertising must comply with applicable law.

Acceptance of such advertising does not imply editorial alignment.

El Faro Latino reserves absolute discretion to reject political advertising.

1. Editorial Review Rights

El Faro Latino may:

• review content

• require revisions

• reject submissions

• require additional substantiation

• modify presentation formatting

• require stronger disclosures

• suspend campaigns

• remove campaigns

• restrict visibility

• terminate placements

This may occur before or after publication.

1. Removal Rights

Sponsored content may be removed immediately without prior notice where:

• legal risk arises

• regulatory concerns arise

• factual concerns emerge

• reputational concerns arise

• deceptive conduct is suspected

• advertiser misconduct is identified

• policy violations occur

1. Third-Party Technologies and Tracking

Sponsored content may include:

• tracking pixels

• cookies

• ad scripts

• embedded forms

• analytics integrations

• external redirect systems

• campaign measurement technologies

El Faro Latino does not control third-party technology behavior or downstream data practices.

1. Affiliate and Revenue Relationships

Where affiliate links, compensated referrals, revenue-sharing models, or monetized promotional relationships exist, legally required disclosures may be applied.

1. Indemnification by Advertiser

Advertisers, sponsors, agencies, and submitting commercial parties agree to defend, indemnify, and hold harmless El Faro Latino Media Group LLC, its officers, editors, journalists, employees, contractors, affiliates, licensors, and agents from claims, damages, liabilities, settlements, regulatory actions, penalties, losses, and reasonable attorneys’ fees arising from:

• sponsored claims

• deceptive representations

• legal noncompliance

• regulatory violations

• false advertising claims

• IP infringement

• privacy violations

• campaign misconduct

• advertiser misconduct

1. Limitation of Liability

To the fullest extent permitted by law, El Faro Latino shall not be liable for:

• advertiser statements

• sponsor representations

• third-party claims

• campaign inaccuracies

• regulatory consequences caused by advertiser conduct

• damages resulting from reliance on sponsored content

• business losses connected to campaign removal

1. No Obligation to Accept Advertising

El Faro Latino is under no obligation to accept any sponsored or advertising material.

Commercial rejection decisions may be made without explanation.

1. Relationship with Other Policies

This policy must be read together with:

• Terms of Use

• Legal Notice

• Privacy Policy

• Cookie Policy

• Disclaimer

• Editorial Policy

Where conflict exists, the more specific governing policy controls.

1. Modifications

El Faro Latino may modify this policy at any time.

Changes become effective upon publication unless otherwise required by law.

• Governing Law and Jurisdiction

This policy shall be governed by the laws of the State of Connecticut, United States, without regard to conflict of law principles.

Exclusive jurisdiction lies in competent state or federal courts located in Connecticut.